wisello
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wisello is a chat assistant for online stores. A shopper types what they’re looking for and the assistant searches the catalog, asks clarifying questions, and recommends products — in whatever language the shopper writes in.
It started as my final thesis project at Universidad ORT, where it won first place from the Academia Nacional de Ingeniería, and launched as a product in 2023.
What it does
- Finds products in a catalog from a plain-language description
- Answers product questions and suggests alternatives
- Works in any language
- Connects to a store’s catalog via CSV, XML, JSON, API, or e-commerce platform integrations
How it’s built
- React and Next.js front end
- LLM-based conversation layer over the store’s catalog