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F.I.

3.5 · Project write-up

wisello

wisello chat assistant

wisello is a chat assistant for online stores. A shopper types what they’re looking for and the assistant searches the catalog, asks clarifying questions, and recommends products — in whatever language the shopper writes in.

It started as my final thesis project at Universidad ORT, where it won first place from the Academia Nacional de Ingeniería, and launched as a product in 2023.

What it does

  • Finds products in a catalog from a plain-language description
  • Answers product questions and suggests alternatives
  • Works in any language
  • Connects to a store’s catalog via CSV, XML, JSON, API, or e-commerce platform integrations

How it’s built

  • React and Next.js front end
  • LLM-based conversation layer over the store’s catalog